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Taking organizations on a path of transformative change.

We’re a creative bunch of free-thinkers and makers, committed to creating impactful living brands – all while enjoying the ride.

We got on this path of crafting brands through strategic thinking back in 2013 and haven’t looked back since.

Through our ego-free collaborative approach, we partner with organizations of all sizes to help them ask the right questions and guide them through transformative shifts.

Our process results in reliable strategies for confident decision-making at every crossroads.

Our approach

Don't take a back seat - with us, you ride shotgun.

Great brands are built on meaningful conversations and we have the process to make them happen.

We view every challenge as an opportunity to build brands that our clients can truly take pride in — not merely because we delivered them, but because we built them together.

Discover --> Brand Strategy

Create --> Brand Identity

Implement --> Brand Experience

At We Know You, we guide your brand through a journey of authentic self-expression, aligned with your vision and objectives. Through dialogue and collaboration, we delve deep to uncover your company’s true purpose, reinforcing your brand and enhancing audience connection.

Discovery

Our comprehensive brand diagnosis provides critical insights to shape your future branding strategy. We thoroughly assess your industry, target audience, and competition before embarking on creative work. This foundational analysis ensures our expertise is precisely tailored to your unique challenges and goals.

Company Analysis

Brand & Company Audit

Brand Positioning

Competitor & Peer Analysis

Portfolio Analysis

Definition

Here, we transform research insights into a robust positioning strategy, setting the stage for what follows. Our creative team combines meticulous analysis with innovative thinking to help you articulate your brand’s essence.

Brand Platform

Ideal Customer Personas

Company Statement

Brand Architecture

We transform the strategic foundation into a vibrant, living brand. Our creative process brings your unique identity to life, ensuring every element resonates with your core values and vision.

Ideation

Here, we craft the conceptual heart of your brand, shaping the essence that will drive both visual and verbal identity. Our collaborative approach ensures that every aspect of your brand speaks with a unified, compelling voice.

Naming

Tagline

Tone of voice

Brand Concept

Sub-brand System

Brand Dynamics

Creation

With an approved concept, we breathe life into your brand’s visual reality. This pivotal stage synthesizes all our previous work – research, strategy, and concept – into a cohesive, impactful identity that captures your brand’s essence.

Identity Design

Font Pairing

Color Palette

Touchpoint Mockups

Imagery

Hand-off

We equip you with a comprehensive suite of brand elements and guidelines. This ensures consistent application across all platforms, empowering you to maintain brand integrity long after our collaboration.

Brand Guidelines

Brand Assets

As the last part of our three-step approach, or as a stand-alone service, Brand Experience is all about how we bring your brand to life across every touchpoint, creating a cohesive and memorable experience for your audience. Our holistic approach ensures that your brand’s essence is consistently communicated, whether it’s through digital platforms, physical products, or visual media.

Branded Content

Packaging

Editorial

UX & UI Design

Development

E-Commerce

Motion Graphics

Product Visualization

Photography

Our programs

Through our approach, we developed four transformative paths to solve the unique needs of each organization.

Brand

Transform your concept into a captivating brand

Our Brand program is your launchpad for new ventures. We’ll analyze your market, pinpoint opportunities, and build a strategic foundation. Together, we’ll create a distinctive brand that captivates your audience and positions you for long-term success.

Rebrand

Reimagine your identity, reignite your purpose

When market shifts or company evolution demand change, our Rebrand program helps you hit the reset button strategically. We’ll uncover your core values, reimagine your identity, and craft a brand that aligns with your new direction and ambitions.

Refresh

Revitalize your brand without losing your legacy

Our Refresh program is for established brands needing to stay relevant. We’ll update underperforming elements while preserving your valuable heritage. It’s about maintaining your market presence while adapting to new challenges on a constantly evolving market.

Expand

Scale your brand as your business evolves

For thriving businesses entering new markets or categories, our Expand program ensures cohesive growth. We’ll build on your existing identity, creating extensions that cater to new audiences or offerings while maintaining brand consistency.

How we can help

Our approach answers nine different scenarios that drive transformation.

New Venture

You're starting a new business or division and need a distinct brand identity

Brand

New Venture

Market Pivot

Your industry is evolving rapidly, and you need to reposition to stay competitive

Rebrand Refresh

Market Pivot

Business Pivot

You've significantly changed your products or services, and your brand no longer reflects what you do

Rebrand Refresh Expand

Business Pivot

Market Expansion

You're entering new markets or targeting different audiences, requiring brand adaptation

Refresh Expand

Market Expansion

Legacy Refresh

Your established brand needs modernization without losing its valuable legacy

Refresh

Legacy Refresh

Portfolio Realignment

Your company's brand structure has become complex or unclear, requiring a streamlined brand architecture

Rebrand Expand

Portfolio Realignment

Growth Acceleration

Your startup or small business is gaining traction fast, and your brand needs to mature quickly

Rebrand Refresh

Growth Acceleration

Performance Boost

Your business is underperforming, and a complete brand overhaul would reignite growth

Rebrand Refresh

Performance Boost

Brand Fusion

You're combining multiple companies or brands and need a unified identity

Brand Rebrand

Brand Fusion

A nimble crew of creatives, working with brands worldwide.

Our small, remote team isn’t just a quirk – it’s our secret advantage. Without a long chain of command, we’re free to push boundaries and let our imaginations run wild.

Big ideas don’t need big teams – that’s why we’re proud to be a pocket-sized powerhouse.

Team

Filipe Aparício – Founder
Inês Alves – Founder
Joana Vieira

Past & Partners

André Pires
Bruno Fonseca
Flávio Santos
João Aires
Jonathan Casagrande
Luís Santos
Nuno Silva
Patrícia Gonçalves
Ricardo Nunes
Tânia Teixeira
Tiago Sá