Taking organizations on a path of transformative change.
We got on this path of crafting brands through strategic thinking back in 2013 and haven’t looked back since.
Through our ego-free collaborative approach, we partner with organizations of all sizes to help them ask the right questions and guide them through transformative shifts.
Our process results in reliable strategies for confident decision-making at every crossroads.
Our approach
Don't take a back seat - with us, you ride shotgun.
Great brands are built on meaningful conversations and we have the process to make them happen.
We view every challenge as an opportunity to build brands that our clients can truly take pride in — not merely because we delivered them, but because we built them together.
Discover --> Brand Strategy
Create --> Brand Identity
Implement --> Brand Experience
At We Know You, we guide your brand through a journey of authentic self-expression, aligned with your vision and objectives. Through dialogue and collaboration, we delve deep to uncover your company’s true purpose, reinforcing your brand and enhancing audience connection.
Discovery
Our comprehensive brand diagnosis provides critical insights to shape your future branding strategy. We thoroughly assess your industry, target audience, and competition before embarking on creative work. This foundational analysis ensures our expertise is precisely tailored to your unique challenges and goals.
Company Analysis
Brand & Company Audit
Brand Positioning
Competitor & Peer Analysis
Portfolio Analysis
Definition
Here, we transform research insights into a robust positioning strategy, setting the stage for what follows. Our creative team combines meticulous analysis with innovative thinking to help you articulate your brand’s essence.
Brand Platform
Ideal Customer Personas
Company Statement
Brand Architecture
We transform the strategic foundation into a vibrant, living brand. Our creative process brings your unique identity to life, ensuring every element resonates with your core values and vision.
Ideation
Here, we craft the conceptual heart of your brand, shaping the essence that will drive both visual and verbal identity. Our collaborative approach ensures that every aspect of your brand speaks with a unified, compelling voice.
Naming
Tagline
Tone of voice
Brand Concept
Sub-brand System
Brand Dynamics
Creation
With an approved concept, we breathe life into your brand’s visual reality. This pivotal stage synthesizes all our previous work – research, strategy, and concept – into a cohesive, impactful identity that captures your brand’s essence.
Identity Design
Font Pairing
Color Palette
Touchpoint Mockups
Imagery
Hand-off
We equip you with a comprehensive suite of brand elements and guidelines. This ensures consistent application across all platforms, empowering you to maintain brand integrity long after our collaboration.
Brand Guidelines
Brand Assets
As the last part of our three-step approach, or as a stand-alone service, Brand Experience is all about how we bring your brand to life across every touchpoint, creating a cohesive and memorable experience for your audience. Our holistic approach ensures that your brand’s essence is consistently communicated, whether it’s through digital platforms, physical products, or visual media.
Branded Content
Packaging
Editorial
UX & UI Design
Development
E-Commerce
Motion Graphics
Product Visualization
Photography
Our programs
Through our approach, we developed four transformative paths to solve the unique needs of each organization.
Brand
Transform your concept into a captivating brand
Our Brand program is your launchpad for new ventures. We’ll analyze your market, pinpoint opportunities, and build a strategic foundation. Together, we’ll create a distinctive brand that captivates your audience and positions you for long-term success.
Rebrand
Reimagine your identity, reignite your purpose
When market shifts or company evolution demand change, our Rebrand program helps you hit the reset button strategically. We’ll uncover your core values, reimagine your identity, and craft a brand that aligns with your new direction and ambitions.
Refresh
Revitalize your brand without losing your legacy
Our Refresh program is for established brands needing to stay relevant. We’ll update underperforming elements while preserving your valuable heritage. It’s about maintaining your market presence while adapting to new challenges on a constantly evolving market.
Expand
Scale your brand as your business evolves
For thriving businesses entering new markets or categories, our Expand program ensures cohesive growth. We’ll build on your existing identity, creating extensions that cater to new audiences or offerings while maintaining brand consistency.
How we can help
Our approach answers nine different scenarios that drive transformation.
New Venture
You're starting a new business or division and need a distinct brand identity
Market Pivot
Your industry is evolving rapidly, and you need to reposition to stay competitive
Business Pivot
You've significantly changed your products or services, and your brand no longer reflects what you do
Market Expansion
You're entering new markets or targeting different audiences, requiring brand adaptation
Legacy Refresh
Your established brand needs modernization without losing its valuable legacy
Portfolio Realignment
Your company's brand structure has become complex or unclear, requiring a streamlined brand architecture
Growth Acceleration
Your startup or small business is gaining traction fast, and your brand needs to mature quickly
Performance Boost
Your business is underperforming, and a complete brand overhaul would reignite growth
Brand Fusion
You're combining multiple companies or brands and need a unified identity
A nimble crew of creatives, working with brands worldwide.
Our small, remote team isn’t just a quirk – it’s our secret advantage. Without a long chain of command, we’re free to push boundaries and let our imaginations run wild.
Big ideas don’t need big teams – that’s why we’re proud to be a pocket-sized powerhouse.
Team
Filipe Aparício – Founder
Inês Alves – Founder
Joana Vieira
Past & Partners
André Pires
Bruno Fonseca
Flávio Santos
João Aires
Jonathan Casagrande
Luís Santos
Nuno Silva
Patrícia Gonçalves
Ricardo Nunes
Tânia Teixeira
Tiago Sá