Supr Natural

Industry

Food & Drink

What we did

Art Direction, Brand Identity, Brand Strategy, Copywriting, E-commerce, Illustration, Packaging Design, Photography, Point of Sale, Research, Visual Design, Web Design, Web Development

Team

Filipe Aparicio
Inês Ribeiro Alves

Redefining snacktime joy with Supr Natural

Supr Natural was founded with a simple purpose: to create a guilt-free, indulgent snack, that is good for you. Born from the frustration of compromising between boring healthy snacks and tempting unhealthy options, Supr Natural’s founder, a vegan advocate and healthy food enthusiast, set out to revolutionize the Portuguese snacking scene. Supr Natural offers energy balls made from pure, natural ingredients and filled with creamy nut butter – the perfect fusion of taste and nutrition for health-conscious adventurers.

We were entrusted with a rebranding challenge: to create an identity and packaging system that distances the brand from typical processed snacks, and instead craft a unique, handmade identity that resonates with health-conscious consumers. By using warm tones, rough illustrations, and a friendly voice, we stroke balance between ‘handmade’ and ‘modern’, with the goal to develop a vibrant and contemporary visual language while celebrating the brand’s organic roots.

To reach a wider European audience, we developed an online store that made ordering a breeze. With full creative oversight of the entire project – from digital strategy to product delivery – we were able to create a seamless and enjoyable shopping experience for customers, that reflected the brand’s commitment to health and authenticity at every step.